Visit Noosa | March IMM



March IMM


Some of Australia’s best travel and lifestyle media received some Noosa inspiration last
week when Tourism Noosa’s Communications Manager, Susan Ewington visited Sydney.

Susan attended the 8th annual international media marketplace (IMM) which brings
together some of Australia and New Zealand’s most influential travel journalists, editors
and broadcasters to connect with Australia’s leading travel and tourism brands.

Ms Ewington said “IMM is one of the most valuable ways to connect with travel media that
include editors, travel writers, freelancers who write for so many various publications in
print, online, podcasts and overseas and digital influencers”.

“It’s the opportunity to connect, network and present what is happening in Noosa and the
ability to curate specific pitches to individual media, giving them reasons to visit and more
importantly write about Noosa”.

“Media were really interested in hearing about some of our refreshed properties, resorts
that haven’t been on their radar before, new tours, the Noosa Trail Masterplan to be
launched next month, upcoming events, Noosa’s sustainable goals with being a plastic
free community and how events are giving back to the environment via our Trees for
Tourism initiative”.

“Our 2020 Noosa campaign was also featured and provided a 30 second visual taster of
Noosa that inspired many media to say they needed to visit Noosa again”.

“In addition to presenting to media, there was much discussion amongst media and other
tourism destinations about the state of play in the tourism industry at the moment post
bushfires and regarding Corona Virus. There is no doubt that there is concern in the
industry and the challenge for travel media is to promote domestic destinations and to
holiday home in 2020”.

“IMM provided a great avenue to get in front of some of Australia’s best travel media and
provide a teaser of Noosa. The follow up now begins on securing visits to Noosa by these
important media to spread the word about visiting Noosa” said Ms Ewington.

For media enquiries contact Tourism Noosa Communications Manager Susan
Ewington on 0412 692 961 or [email protected]

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Susan Ewington presenting at International Media Marketplace