What to do
20 May 2021
Noosa was recognised as Queensland’s Top Tourism Town at the Queensland Tourism Industry Council’s Top Tourism Awards on Thursday 20 May 2021.
The award from QTIC is a new program with a goal to recognise Queensland’s diverse and outstanding regional destinations.
Tourism Noosa CEO Melanie Anderson said that the award is a wonderful acknowledgement of Noosa and how our tourism industry and the local community work together to make Noosa the best destination it can be.
“Winning this award is a great privilege not only for our organisation but for our entire community. Noosa has an incredibly strong tourism industry that continues to showcase our region for visitors and locals alike. This award recognises this”.
“We also congratulate our neighbouring regions Eumundi and Rainbow Beach who were finalists in the Small Town Awards” Ms Anderson said.
Noosa Mayor Clare Stewart said the win reinforced the popularity and friendliness of Noosa. “For those of us living here, this award is no real surprise”.
“The win is a tremendous accolade for our tourism operators, local business owners and residents who have battled through COVID”.
“We have immense pride in our community and I congratulate all those involved in securing the title.” Cr Stewart said.
MP Sandy Bolton said “A hearty congratulations Noosa on being acknowledged for what we all know about our community. Fabulous from coast to country, offering unique and 'instagrammable' moments every day for visitors with warm hospitality and incredible food!! We are so incredibly proud of all who work within or support our tourism industry, and this award says it all...you and Noosa rock!!”
QTIC Chief Executive, Daniel Gschwind, said it is timely to shine a light on the diverse regional destinations Queensland has, especially during the events of COVID.
“With international travel restrictions, this is the ideal time to put the spotlight on domestic tourism and draw attention to the fantastic regional destinations our state boasts,” Mr Gschwind said.
“For many of our Queensland operators, last year’s events had a serious impact on their businesses, and these Awards are a reflection of the resilience and resourcefulness of those in the industry”.
“This year’s entrants showcase the extraordinary dedication and innovation of tourism operators across the state – all of whom are helping the Queensland tourism industry thrive during this time.”
Tourism Minister Stirling Hinchliffe congratulated this year’s winners and finalists.
“The Top Tourism Towns Awards are a terrific way of recognising the operators and communities who have worked hard to create great visitor experiences,” Mr Hinchliffe said.
“Successful tourism towns are overwhelming the communities who have recognised and adapted to changing visitor expectations and are rebuilding better for the future."
The award-winning submission included a 500 word editorial about Noosa which showcased Noosa’s unique assets, from the Noosa National Park to our status as a World Surfing Reserve and a UNESCO Biosphere Reserve. The editorial highlighted why conscious travellers enjoy visiting Noosa from our stunning beaches and
river to our hinterland villages. A two-minute video (see below) was also produced with local legend Jordan Mercer explaining why Noosa is a top tourism town.