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TOURISM NOOSA’S VILLAGE FUNDING DELIVERS RESULTS FOR OUR VILLAGE COMMUNITIES

TOURISM NOOSA’S VILLAGE FUNDING DELIVERS RESULTS FOR OUR VILLAGE COMMUNITIES

27 MAY 2021

Tourism Noosa’s ‘Noosa Villages Tourism Funding Boost’, supporting the Noosa Shire’s Village communities and business associations, has delivered significant results for the region, with several projects having been delivered in the past 5 months and more to come.

The program, introduced in late 2020, was made possible with Tourism Noosa not being able to support larger events that were unable to take place due to COVID.

Tourism Noosa’s CEO Melanie Anderson said the one-off funding was in line with the organisation's strategy and marketing approach to facilitate visitor dispersal throughout Noosa’s villages.

“With a goal to enhance the visitor experience, fill gaps in a depleted events calendar and assist in bringing increased revenue to Noosa’s tourism businesses, the funding has already been used to deliver some exciting projects from Cooroy to Hastings Street, to Noosa Junction and Tewantin, with more planned throughout the Shire”.

“The funding opportunity was provided to the business, traders and chamber associations as Noosa’s peak business community bodies. We believe they are best positioned to work with their stakeholders and their communities to develop and deliver projects. These projects all have the goal of adding greater economic value to the businesses they represent and provide enhanced reasons for visitors to experience their unique villages” said Ms Anderson.

The Pomona and District Chamber of Commerce [PDCC] is very excited to be able to install an electronic touch information screen in Pomona as a result of Tourism Noosa’s Villages funding. PDCC President Phil Moran said: “This initiative is a great boost to the northern hinterland and will assist locals and tourists to be more aware of what our outstanding region has to offer. Tourism Noosa is a valuable partner and recognises the importance of linking the coast to the hinterland. The success of the Noosa Country Drive is a further example of this strong partnership”.

Kylie Plunkett from the Peregian Beach Business Association said: “Peregian Beach was alive with vibes of music, art, fashion, feasting and foraging during the 2021 Easter holiday Village Vibes Festival, thanks to Tourism Noosa’s Villages Funding Boost. We could not have realised this concept without the generous support from the grant received from, and marketed by, Tourism Noosa. The event was a celebration of our community, our indigenous, wellness, sustainability and environment. The feedback from both our members and local community has been incredibly positive and Village Vibes will now become an annual festival on our Peregian Beach Business Association event calendar.

PROJECTS DELIVERED TO DATE:

Hastings Street Association - 12 Days of Christmas Magic in December 2020; An event featuring 12 days of artistic street entertainment along the length of Hastings St. The activation included stilt-walkers, world class living statues, live music and Christmas activities including a visit from Santa. Retailers noticed increased foot traffic and visitor comments on social media were glowing.

Noosa Junction Association – Used their funding for the Sounds Like Summer Fest featuring pop-up entertainment for visitors and locals in Noosa Junction on Friday evenings throughout December and January. This ran off the back of a trial in September which received overwhelming support. The Summer Sparkle element also included additional, permanent warm and welcoming lighting in Arcadia Street from Tourism Noosa’s funding.

Peregian Beach Business Association – Delivered The Village Vibes Festival held over the Easter holiday period, evolving their long-standing and popular Food & Fashion event held previously, with a desire for something that was more inclusive for all businesses in the Village. The fairy lighting used over the event was so popular with visitors that the Association postponed their final closing event, "Enchanted", until 22 May so they could turn it into a 'lighting fundraiser" for the Village Square.

Tewantin Traders Association – Have used their funding to commission and install wall murals and mosaic poles from local artists that help tell the story of their beautiful village and its stunning riverside location.

UPCOMING PROJECTS INCLUDE:

Noosaville Business Association - Have decided to use their funding to enhance what they believe is an existing event that fits perfectly with the village vibe they seek to create and market to visitors. Now rebranded by the association to be known as "Noosa Foreshore", Gympie Terrace plays host to an annual event now known as ‘Sounds on Noosa Foreshore: Noosa Busking Championships’.

Cooroy Chamber of Commerce - Operate the popular RV Stopover Park in Cooroy, owned by Council and are using their funding to get a landscape design created and begin Stage 1 makeover. This will make it more appealing to travellers to visit the town.

The new Pomona & District Chamber of Commerce (incorporating Kin Kin, Pomona, Cooran and Boreen Point) - Have used their funding for two projects: An Information Hut to be proudly situated in the Kin Kin town centre to provide much-needed local knowledge to visitors such as where the trail networks are, accommodation, amenities etc. The second project features a touch screen information platform for all visitors and locals to use to locate information on local businesses, amenities and many other useful things.

Noosa Chamber of Commerce - Are using their funding to host a Business Forum for local businesses at Noosa Springs as a component of the Noosa Alive Festival. A high profile keynote speaker will be a highlight as well as a panel of business experts offering their take on running a successful business in these challenging times.

ENDS

For media enquiries contact:

Susan Ewington – Tourism Noosa Communications Manager 0412 692 961 or [email protected]