BOOSTING YOUR TOURISM BUSINESS WITH AWARDS & GRANTS

9:30am – 11:45am 27 March

Entering tourism awards and securing grants can elevate your business, providing credibility, exposure, and valuable funding opportunities. This interactive workshop, led by industry expert Julie Cullen, will guide tourism operators through the essentials of Queensland Tourism Awards and grant funding, helping businesses maximise their potential for success.

Whether you're looking to gain industry recognition or secure financial support, this session will provide practical insights, real-life examples, and expert advice to help you navigate the process with confidence.

What You’ll Learn

The Tourism Awards

  • What are the Queensland Tourism Awards?
  • The value of entering and how it can benefit your business
  • The step-by-step process of entering
  • Key points for writing a strong submission
  • Success stories: How other tourism operators have leveraged awards to grow their business

Tourism Grants

  • Understanding the different types of grants available
  • How to become grant-ready to increase your chances of success
  • How to find available grants that suit your business
  • The application process: Tips for crafting a compelling submission and common pitfalls to avoid
  • Where to find support and resources to guide you through the process

About Julie Cullen

With a career spanning over 30 years, Julie Cullen has played a pivotal role in developing, launching, marketing, and managing some of Australia’s most renowned tourism destinations, events, attractions, and products. From the commercialisation of Cairns Aquarium, Saltwater Eco Tours on the Sunshine Coast, to Mandingal Bay Authentic Indigenous Tours in Cairns, she has successfully brought tourism projects from concept to consumer.

Julie has held senior roles across Regional Tourism Organisations, Councils, publicly listed companies, government-owned corporations, and private enterprises, giving her a deep understanding of different business models and industry operations. As a Queensland Tourism Awards judge and a mentor for Tourism and Events Queensland’s Transformational Visitor Experience Program, she brings invaluable insight into the awards process and how businesses can position themselves for success.

Julie’s expertise in strategic marketing and operational management enables her to help businesses identify and leverage emerging tourism opportunities, secure new revenue streams, and navigate the complexities of the tourism landscape.

Who Should Attend?

This workshop is ideal for tourism operators looking to enhance their business through awards recognition and funding opportunities. You’ll leave with actionable strategies, useful templates, and the confidence to start your journey toward winning awards and securing grants.

Spots are limited – secure your place today!


WHEN: Thursday 27 March 2025

TIME: 9.30am - 11:45am

WHERE: Sunshine Beach Surf Life Saving Club - The Legends Room

INCLUDES: Workshop content, tea & coffee and morning tea

TICKETS: Members only - $45



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